TATA Neu Pass
Tata NeuPass FAQs
It’s a power-packed rewards program from NeuPass that offers
- Minimum 5% NeuCoins* on Tata Neu
- Free deliveries* on all orders placed via Tata Neu
- Exclusive benefits across brands
- Upto 10% NeuCoins* with Tata Neu HDFC credit card
*T&C’s apply
NeuCoins are the rewards you earn when you spend in our connected Neu world. You can redeem them not just at Titan but on Tata Neu and across several participating brands like Tata 1mg, bigbasket, Croma, Tata Cliq, Westside, IHCL, Air Asia and more. NeuCoins remain valid for 365 days, but you can make them last forever. Every time you earn or use NeuCoins, their validity gets extended by another 365 days.
1 NeuCoin = ₹1
The Encircle Loyalty program continues as an engagement program in a better avatar where you will continue to enjoy offers from various Titan company brands, get access to exclusive events & experiences and enjoy many more benefits. Only the Points earning and redemption on your purchases will get integrated with NeuPass.
All the Encircle points you have earned will remain as they are. You can redeem them at Titan stores or websites until they expire. To be able to use NeuCoins with Titan, ensure that you first redeem all Encircle points. However from now onwards you will start earning the points as NeuCoins on all your future purchases.
All the Encircle points you have earned will remain as they are. You can redeem them at Titan stores or websites until they expire. To be able to use NeuCoins with Titan, ensure that you first redeem all Encircle points. However from now onwards you will start earning the points as NeuCoins on all your future purchases.
Your Encircle Tier will remain. You will be able to see it in the NeuPass program as a badge. So, if you have a gold tier in Encircle, it will reflect as a gold badge in NeuPass.
In order to access the NeuPass, you will have to download the TataNeu app from 
for Android and 
for iOS phones.
Take a look at the table to see how NeuCoins can help upgrade your badge.
| Badge (Earlier known as Titan Tier) | NeuCoins needed for each badge | NeuCoins needed for each badge | ||
|---|---|---|---|---|
| Plain Gold Jewellery | Studded Jewellery | Watches/Eyewear/Sarees/Accessories | ||
| Silver Badge | 0 – 499 | 0.2% | 0.6% | 0.5% |
| Gold Badge | 500 – 2999 | 0.4% | 1.4% | 1% |
| Platinum Badge | 3000 and above | 0.6% | 2% | 1.5% |
| The above is applicable for non-discounted products. For discounted products, Platinum badge members will earn 0.2% on plain gold and 0.5% on studded jewellery both on Tata Neu and Titan | ||||
NeuCoins earned across Titan brands ( Tanishq, Mia, Zoya, Titan, Fastrack, Sonata, Taneira, Titan eyeplus, Irth & SKinn) only are considered for badge upgrade.
Badge expiry continues to be 2 years
- Get free jewellery servicing at Tanishq stores
- Get watches serviced for free at Titan stores
- Get a free eye check-up at Titan eyeplus stores
To know more about NeuPass, visit tatadigital.com/about/neupass or download Tata Neu app.